About Us
Chris Wheatley is the founder and CEO of the world’s largest hot tub and swim spa advice platform, Hot Tub University.
Chris spends his days helping thousands of consumers navigate the difficult task of finding good, reliable hot tubs and swim spas at fair prices. Cutting through the fog of insanely good marketing and branding brilliance is a full-time job for this tech-savvy geek, who produces around ten mid-sized novels of original content every year on the subjects that affect the hot tub and swim spa industry.
With nearly forty years of experience starting and running numerous successful industry-related businesses, Chris’s advice site Hot Tub University sees around 100,000 hot tub buyers a year come to him for advice, generating nearly a million views. He interacts one-on-one with nearly 7,000 hot tub buyers a year on what hot tub they should buy in their local market, and through his Private Buyers Service he will be hired by around 2,000 hot tub buyers this year to buy them a hot tub in their local market. It is estimated that he is directly responsible for over 5,000 hot tub buying decisions a year, making him one of the largest controllers of hot tub sales in the world.
His passion for truth and honesty in what he refers to as an industry full of rogues, rascals, and outright crooks fuels everything he does. His disdain for what he calls “this bullshit world where flashy marketing trumps truth and science,” and where “consumers are tricked into buying unsustainable products that are filling our landfills as we rape and pillage the environment to keep producing the same shitty products,” infuriates him. His eventual goal is to have legislation put in place that prevents building things with planned obsolescence, ensures right to repair by limiting proprietary parts, and moves money from irresponsible corporate mass merchants back to local community-based businesses.
“We have the power, the technology, and the ability to build products that last four times longer than they do — but it’s more profitable to build disposable shit that we can sell again and again using slick marketing, pseudo-science, and smooth sales techniques to trick consumers who every year have fewer and fewer options for buying sustainable products. This practice, while filling corporate coffers, is destroying our environment and costing consumers millions of dollars.”
When he’s not fighting the good fight, Chris can be found sailing his J-30 race boat, pounding down MTB trails, or surfing down ocean waves in his surf ski. He dedicates a month a year to helping athletes in his local community by chaperoning dozens of kayak racers on spring training in Florida every year: “It’s a madness that I love. Feeding 15 athletes is insane — I cook 35 eggs, 4 pounds of bacon, 3 loaves of toast, and 3 bags of hash browns, then they walk through the door and descend like locusts and devour it in minutes. Repeat for dinner and do it for 30 days. It’s exhausting, but I love it.”
Chris resides in rural Nova Scotia on the North Atlantic, where summers are short and winters are long. He’s often found playing board games with his kids, sipping a pint at his local pub, or strumming on his guitar. His next goal is to sail around the world — and with his non-stop appetite for adventure and his willingness to fight the good fight, I have no doubt we’ll see him tackle that in the near future.