Retail locations can be a good thing or a bad thing.
The first problem with retail Locations is the Overhead! Rates, taxes, rent and staff can quickly add $20,000-$50,000 in monthly overhead for a retailer and the person ultimately paying for that overhead is you the buyer! In the Hot Tub and swim spa market this can mean $2000-$5000 on the cost of a Hot Tub and up to $10,000 on the cost of a swim spa just to help that retailer pay for that overhead!
The other consideration is the retailers commitment to that product line. What I mean by that is examine their business and see how important your hot tub or swim spa purchase is to that retailer. You will find for instance that pool companies that sell Hot Tubs and swim spas typically have these products as a bolt on to their core business, this means that not only is the Hot Tub and swim spa market not their primary concern but also that their knowledge support and costing is likely not as good as a dedicated Hot Tub Swim Spa dealer. You might think Pools and Hot tubs have a lot in common but they really do not. Everything about them from the water chemistry right down to the parts and systems are entirely different!