Great Marketing Vs. Great Hot Tubs
Great Hot Tubs or great marketing. You can’t have them both and you can’t relax in a brochure.
There are 2 business models for Hot Tub manufacturers and unfortunately, the best business model is to Build a mid grade spa and spend a lot of money on fancy marketing, spin, and advertising.
The reality is marketing trumps, and the pitch and the spin are nearly impossible to sort from the reality.
One of the best things you can do is this analyse where the money is being spent.
For example, we can pitch reflective foils as a good insulation system, and we can pitch perimeter foam or full foam as great systems but looking past the hype and the pitch to what costs the most is a great way to determine what is really the best system, it’s easy… Full foam uses 3x more of the expensive expanding foam so it costs 3x more… similarly, the good North American parts cost more than the cheap Chinese parts and building a good hand rolled fibreglass shell cost the most.